“Why You Need To Test More Than Ever During and After COVID-19 (And How to Make the C-Suite Agree With You)” on Convert, September 7, 2020.
Scenario-based testing strategies and tools such as A/B testing allow us to safely experiment and collect valuable information that enables more informed decision-making. It is quickly, easily, and inexpensively to collect and evaluate “live” data on how people will respond to different campaigns and options. With this information, leaders can leverage experiment-evaluate-adopt models to continually adjust and recalibrate based on customer responses.
Alan Zucker, Project Management Essentials, LLC