“Workplace meetings: the ultimate guide” on Leapsome.com, April 23, 2025.
How to run effective brainstorming meetings
Alan Zucker, project management coach and consultant, believes brainstorming sessions must break away from rigid business structures.
To do so, he suggests:
- Encouraging silent idea generation by having participants write ideas on Post-its, then grouping and prioritizing them
- Scheduling meetings when energy levels are high (in the morning or after lunch)
- Using a neutral facilitator to encourage open participation
“Brainstorming is a creative process. Design an event that breaks down the strictures and structures of the business environment.”
— Alan Zucker, Founding Principal at Project Management Essentials